01 — ai automation, by an operator
AI automation that respects your operations.
Small businesses run on manual work that shouldn't exist — missed follow-ups, copy-paste between tools, reporting that takes hours. I build automations that eliminate those bottlenecks. Operator background. Compliance lens. Built to last.
Compliance-aware automation · NIST & SOC 2 informed · Built to last
Services
AI Agents & Voice Agents
Leads qualified, FAQs handled, tickets routed, calls answered — without adding headcount. Built on your knowledge base, wired into your existing stack, and monitored after launch.
Workflow Automation
Onboarding, invoicing, reporting, follow-ups, data sync — running automatically, end-to-end. Built with retry logic, logging, and documentation so nothing fails silently.
CRM & Sales Operations
Lead capture, qualification, pipeline hygiene, and reporting that actually reflects reality. Built by someone who's run a sales team, not just integrated one.
Compliance-Aware Builds
For businesses operating under SOC 2, HIPAA, or NIST-aligned frameworks. Automation designed with audit trails, access controls, and security in mind — because retrofitting compliance later is more expensive than getting it right upfront.
02 — process
From scattered to dependable, in four phases.
Discover.
I learn your operations, tools, and bottlenecks — and define the actual problem before proposing a solution. Identify what's costing you hours and what's quietly leaking revenue.
Quick wins.
I ship the highest-ROI automation first — usually within the first week. Every engagement defines what success looks like upfront: time saved, errors reduced, revenue recovered.
Build.
Production-ready automation across your stack — wired together, documented, and tested.
Maintain.
Monitoring, fixes, and optimization as your operations grow. Automation isn't fire-and-forget. I treat it like infrastructure.
03 — about
A different kind of automation builder.
I'm Zalman Grifkin. I spent over a decade running operations and selling — managing teams, hitting numbers, fixing the broken processes no one else wanted to fix. I know what it feels like to drown in manual work, copy-pasting between tools, watching good leads go cold because the follow-up never happened.
I went back to school for cybersecurity — currently completing my M.S. at Yeshiva University, working as a Cybersecurity Analyst focused on NIST and SOC 2 compliance and security program documentation. CompTIA A+, ISC² CC, Security+ in progress.
That combination — operator, seller, security and compliance practitioner — is what GrifTech is built on.
Most AI automation gets sold by developers who learned business. I'm the inverse: I ran businesses, then learned the technical side. I build for day 90, not day 1 — what matters is whether your team actually uses it and whether your auditor is comfortable with how it's built.
You get one person who understands your business, not a rotating team. If you need automation that respects your operations, your data, and your team — that's what I do.
I build for day 90, not day 1.
04 — faq
Honest answers.
Let's see what's automatable.
Send me a short note about your operations and what's slowing you down. I'll respond within one business day with a clear take — no sales pitch, no calendar gymnastics.
Get in touch